Broad in scope and rich in detail, This Business of Television has been the necessary sourcebook for producers, writers, broadcasters, network executives, and other television professionals since the first edition ...
The legendary Charles C. "Cash and Carry" Pyle, considered by much to be the first sports agent, negotiated a $3,000-per-strategy contract for Red Grange to have fun professional football for the Chicago Bears in 1933. Today, salaries in the tens of millions of dollars are commonplace, and instead of theatrical promoters and impresarios, professionally ...